Creating an educational and engaging explainer video on a tight deadline, tailored to a wide demographic — from tech-savvy youth to elderly pilgrims — was the central challenge.
Balancing clarity and creativity within a limited production window required fast decision-making — especially while modeling and animating the 3D bus from scratch, and aligning it with the actual city fleet through close collaboration with @mohammadfadi3d.
The result was a culturally aligned, informative video that supported Madina Buses’ digital adoption campaign and helped thousands better navigate the city during the holy month.
For me, this project reflected the power of design and direction in simplifying public services — and the importance of timing, storytelling, and detail in every frame.
Next projects.
(2016-25©)
