
The goal was to create a culturally expressive and attention-grabbing video for Sayyar’s Eid Al-Adha campaign — all under a tight execution timeline. The project needed to reflect the brand’s identity and cultural relevance while standing out visually and sonically in a crowded digital landscape.
I handled editing, color grading, and sound mixing. Due to the tight turnaround, every creative decision—from tone to transitions—was made with precision and adaptability to preserve the message’s clarity and emotion.
The final video became a key piece in Sayyar’s Eid campaign — capturing attention across social media, and reinforcing the brand’s cultural identity in a fresh and engaging way.
For me, this was a fast-paced creative challenge that tested my agility as an editor and storyteller — and proved that tight timelines can still deliver high-impact results with the right instincts.
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(2016-25©)